(PRESS RELEASE) ALEXANDRIA, VA — The Vision Council and RX, the organizers of Vision Expo, announce that ShopVISION, a new global digital sourcing platform for the vision care community, is now live and available to eyecare providers 365 days a year. Following a successful platform launch at Vision Expo East 2021, which took place June 2–5, 2021 in Orlando, ShopVISION is now live for buyers to discover the latest products and trends, communicate with suppliers and see content recorded at Vision Expo East.

ShopVISION currently features 240 brands and more than 2,500 products across diverse categories, including frames, lens processing, medical and diagnostic, and business and practice management.

Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, ShopVISION is designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services.

“We’ve built ShopVISION from the ground up to be a best-in-class digital marketplace for the global vision care community: 24 hours a day, 7 days a week, 365 days a year,” said Matthias Clock, Marketing Director, Vision Expo, at RX. “With more than 1,200 highly engaged buyers researching thousands of products the platform, we are generating rich data that will help us improve the platform, add new features, and find innovative ways to help buyers discover new and exciting products.”

ShopVISION is designed with a powerful suite of features for seamless product discovery. The platform allows buyers to easily source products, build relationships with suppliers and manage all of their product discovery and research needs—from finding the latest styles, creating favorites and wish-lists, and requesting one-on-one meetings to posting questions on the social timeline or streaming product demos.

“ShopVISION is the perfect complement to Vision Expo’s in-person trade shows,” said Mitch Barkley, Vice President of Trade Shows and Meetings at The Vision Council, co-owner of Vision Expo. “ShopVISION extends our sourcing offerings and provides a modern and global way to conduct business year-round and on-demand.”


Eyecare providers are encouraged to register for ShopVISION here by clicking the “Sign in/Join” button and then “Register Now.” ShopVISION is being offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo East and West 2021 exhibitors.

Also housed on ShopVISION is Vision Expo+, a free digital extension of the Vision Expo Show experience that extends the reach of the in-person Show to a global audience. Vision Expo+ will be offered again in conjunction with Vision Expo West, taking place September 22–25 at the Sands Expo & Convention Center in Las Vegas, Nevada. During Vision Expo West, Vision Expo+ will feature a number of virtual experiences, including online showrooms from Vision Expo West’s exhibitors and livestreamed Vision Expo West content.

Registration for Vision Expo West will open in mid-July. With the city of Las Vegas fully reopened and returned to pre-pandemic guidelines as of June 1, the Show organizers are planning a robust line-up of events and programming. Vision Expo West will feature several new neighborhoods, in addition to the return of The Suites, as well as a rich CE program and the return of the OptiCon program and hub. Students and young professionals can also look forward to the return of The Career Zone and dedicated student programming. Additionally, The Seen, the main stage destination that made its debut at Vision Expo East, will host special events, panels and programming at Vision Expo West.

To gain access to Vision Expo+, register for ShopVISION here. Suppliers and designers interested in joining ShopVISION contact Matthias Clock at [email protected].

For more information on Vision Expo, visit and follow Vision Expo’s social media channels, Facebook, Instagram, Twitter and LinkedIn.  


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