Coronavirus live updates: Sesame Street PSAs and vaccine incentives mark a new phase of the vaccination campaign

Coronavirus live updates: Sesame Street PSAs and vaccine incentives mark a new phase of the vaccination campaign

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New pro-vaccine ads, which feature Elmo, Louie, Cookie Monster and other characters and promise “sunnier days are ahead,” were developed by Sesame Workshop, the nonprofit behind the children’s show, alongside the Ad Council, COVID Collaborative and the Centers for Disease Control and Prevention. One ad features the letter U singing a Sesame Street-version of Billie Holiday’s “I’ll Be Seeing You” as the characters return to everyday activities — group embraces, family meals, laughter.



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